Consumer adoption is slowly accelerating

New standalone VR headsets like Oculus GO are hitting the market at the price points most consumers are willing to spend for VR headsets (recent Arinsider study puts that price at $200). Oculus GO can be thought of as the first truly viable consumer device for VR, and the holiday buying season will show the direction for short term adoption rates.

If your target groups in communications or marketing represents significant portion of all consumers, it is worth considering if you should reach them through consumer VR marketplace like Oculus store. We are currently developing a meditative trekking experience for a large company that will showcase Finnish nature and communicate about responsible environment policies. The experience will be launched in Oculus store next spring.