Kiinteistömaailma – How to get home
Employing some 700 real estate experts, Kiinteistömaailma is Finland's largest real estate agency in terms of number of sales. Each month, 350,000–400,000 visitors to the Kiinteistömaailma.fi website view 8,000 or so homes.
The online service, built with Wakeone in 2014, was revamped in 2019 to reflect the brand change. Experiencing a full update, the new online service has been implemented with mobile users particularly in mind, because almost 80% of users access the site with smartphones and tablets. Not only does the website serve customers looking for a real estate agent, but it is also the third-biggest housing portal in Finland.
Harmony between a great visual look and excellent usability
The Wake platform enabled the development of a visually impressive and reliable service. Wakeone has also been praised for its ability to deliver both a solid technical performance, and great look and feel.
Implementation with everyone around the same desk not only has considerably synergy benefits, but also has a reassuring effect on the customer.
Rapidly growing requirements
The need to revamp the online service arose rather quickly. In 2013, the amount of mobile users in Kiinteistömaailma online service was 8 percent of cases, while the 50 percent milestone was reached in 2018. The current figures indicate a very sudden change.
The massive increase in presentation videos also places high demands on online services.
In addition to pictures, videos and other information about the homes sold, the online service contains a huge amount of other useful information. You can easily browse details by using zip codes, for example, and a customer looking for an estate agent for their home can read about the estate agents' sales history, customer feedback and recommendation percentages.
Below the surface, the Wake platform is integrated with Kiinteistömaailma's real estate management system.
The new look, feel and updated functions have increased the number of contacts in particular. Ease of use on mobile devices has been warmly welcomed.